Videos are a great way to interact with your customers and prospects. Not only are they important to be used to inform the community about your product/service but they are also important when it comes to ranking in search. Your YouTube Videos will index well on Google… again, great for SEO (Search Engine Optimization)!
Keep in mind… You don’t have to get overly creative or spend a ton of money on videos. As long as you have a 30-60 second video packed with keywords about your business and clips or pictures to showcase what you have to offer, then you’re golden! Videos are an incredible source of quality content for Social Media and are 8X more likely to get engagement (Shares/Likes/Comments) then a normal post. Along with sharing your video on Social Media, you should also have it available on your website. A video on your website will keep customers on your website longer, which is tough to do in this fast-paced digital world. Videos on landing pages increase conversions by 86 percent. Videos are a great way to give your audience a chance to just click, play and watch!
Here are a few examples of simple yet powerful and professional videos!
Courtside Marketing: https://www.youtube.com/watch?v=kqeckOASN54&t=3s
Landmark Insurance: https://www.youtube.com/watch?v=UTbTqJmIUTA
Tiburon Golf: https://www.youtube.com/watch?v=1wm-1XS98f0&t=4s
Autumn Pointe: https://www.youtube.com/watch?v=XH_MjQFB_vY