While internet marketing has made a huge impact over the last decade, print media advertising is still a valuable tool. This is why, as a marketing company, we believe businesses should create marketing plans that contain a media mix. A media mix is the combination of communication channels your business can use to meet its marketing goals. These typically include newspapers, tv, radio, websites, direct mail, online marketing and social media. There is a place and time for both online marketing and print marketing, but keep in mind you do not have to use all of these channels, just what works for your specific market and business.
Here are some tips on how to approach the demographic groups that others are missing.
- List your social profiles on all print advertising items. Whether it’s on your brochure, mailers or newspaper ads it’s important to direct to those who’d like to either do further research on your company or that only want to read about you online.
- Always be considerate of your audience… handwritten thank-you’s go a long way, or even a small gift or discount on their next purchase.
- Be creative with your placement options. Stay consistent with your brand but reach out as many ways as possible to your customers. For example: signs, postcards, brochures, business cards and more.
- Make sure you know your audience and target them as you see fit. If you are not sure on how to do this, talk to someone who specializes in this.
- Once you know your audience, create an entire marketing plan. Don’t just run ads or send out post cards at random. This will make it easier to track your results as well.
- When you create your campaign, make sure to set a budget and stick to it!
Try to follow one or all of these steps when creating a media mix for your next marketing campaign. For more information, please contact us at 402-590-8093 ext. 700, or email us at firstname.lastname@example.org.