The importance of a Media Mix
“Get Found. Find New. Stay Connected.” is an idiom that Courtside Marketing has founded its operation on. In the third and final part, of a three part series, we will cover the final aspect of that idiom, Stay Connected.
Stay Connected.
The meaning behind “Stay Connected” is just as it sounds, as a business, are you doing everything possible to Stay Connected with your customers? Do you use social media, email and text marketing to drive more repeat and referral business from your existing clients?
If you’re having trouble staying in touch with current customers, there are numerous ways that you are able to do so, and how Courtside Marketing can assist.
DIFM (Do It For Me) Social Media Management – We’ve mentioned social media previously throughout our blogs, and it begs repeating how important and vital it is to the potential success of a business. But where many business owners run into to issues, is finding the necessary time to handle their social media channels, or the financial assets to hire someone full-time to do so. However, at Courtside Marketing, we’re able to optimize your social media presence on Facebook, Twitter, Google+, LinkedIn and more. We’ll handle all of your company’s posts, grow your fan base and improve customer service while you continue to operate your business effectively.
Email Newsletters – Sent out monthly, email newsletters are a great way of keeping your current customers up-to-date with what’s happening at your business. With a monthly newsletter, it also allows you to promote new offerings at your business, sales or changes that may occur.
Mobile Text VIP Club – Texting is the most popular, and probably efficient form of communication in today’s world, given the ability to have a conversation in an instant. Although, with a Mobile Text VIP Club, you are able to push certain promotions or sales via text, such as “Text Pizza to 9878 to received a half-price medium pizza.” Pushing these types of campaigns are great for keeping current customers engaged while growing your fan list at the same time.
Video and Blog Posts – Search engines love it when businesses have YouTube videos (Google owns YouTube) and active blogs. The more enriched content that a business can provide search engines such as Google, Bing or Yahoo, the more likely it is that your business will be found on those sites. With Courtside Marketing, we’re able to create content-rich blog posts that will keep customers informed, as well as producing search optimized videos, positioning you in front of your current and potential customers.
POP Materials (Point of Purchase) – As with the previously mentioned services, Point of Purchase materials are an effective way of keeping current and potential customers informed and up-to-date. In-store signage is a great use of promoting new offerings, social media channels or even your Email Newsletters and Mobile Text VIP Club! The design team at Courtside Marketing can create POP Materials branded to your company’s specific elements, and create eye-catching material to alert customers.
As your business gains visibility, utilizing the various services above will drive repeat and referral business. And with the experts here at Courtside Marketing, we’ll create social loyalty calendars that will help your business succeed, providing you, the business owner, time to do what you do best.
Get Found. Find New. Stay Connected.
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