The importance of a Media Mix
Facebook is constantly rolling out new features with its platform. Most recently, Facebook introduced WorkPlace which is essentially a safer, more user-friendly Craigslist option for users. But one feature that Facebook rolled out at the end of 2015, and from everything we’ve seen have kept under wraps for the time being, is their new professional directory.
Why has Facebook chosen not to come completely public with this new service? Many are pegging this to be Facebook’s stealth plan to take down the giant known as Google. While it’s doubtful that that would ever happen, the fact that Facebook is trying to do so, at least from afar is intriguing nonetheless.
With Facebook’s professional directory it allows you to search for any basic service as you would on Google, within the geo-location that you’re currently in. So, for instance if we were to search for chiropractors in Blair:
The results that we would get would be all of those chiropractors in Blair, who are on Facebook. And they show up in the search results based on how many reviews and ratings they have:
Even though it may never end up taking over Google, this professional directory could be an extremely useful resource for consumers. For many, Facebook can be the first resource consumers go to, to research a business they might be interested in. You do it all the time, don’t you? Search a business on Facebook, take a look at their reviews, what people are saying about them.
Facebook is taking that exercise, that idea and transforming it into an actual feature on its platform. It’s taking out that extra step of going to Google first, instead allowing you the conveniency to do everything within the social network. It’s an innovative idea, and one that, if they were to eventually go public with it could give Google a run for its money.
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