“Get Found. Find New. Stay Connected.” is an idiom that Courtside Marketing has founded its operation on. In the second part, of a three part series, we will cover the second aspect of that idiom, Find New. In the following weeks we will touch on the final aspect, Stay Connected.
Find New.
Are you effectively Finding New customers? As a business, are you leveraging all of the precise capabilities to reach those customers likely to be interested in your products or services?
Potential customers can be reached through a number of different digital services both on web and mobile devices. Through exploring these different means of attracting customers, you provide your business the potential to increase exposure, increase traffic to your website, generate leads and improve your search rank on sites such as Google, Bing and Yahoo.
Digital Services:
Search Retargeting – Have you ever searched for a brand new pair of shoes online, then all of sudden started seeing ads popping up on other sites like Facebook, promoting those same shoes or others that are similar? This is essentially what Search Retargeting is. It allows businesses to target consumers with specific ads based on their recently searched keywords.
Mobile Geofencing – Targeting customers based on where they are at within a certain proximity to your business’ location. With Mobile Geofencing, businesses can reach the on-the-go consumers who are in an area around the business with mobile ads served with a splash page with calls to action or with a VIP Text Club. For example a restaurant could send out a text message to a consumer(s) once they enter a specified boundary with a daily special for lunch or dinner.
Social Media Targeting – The vast growth of social media over the past couple of years has been extraordinary, especially in the way that it’s now become an integral part of a business’ marketing plan. With Social Media Targeting a business is able to reach those customers with the most potential based on their interests on social media sites like Facebook and Twitter. Much with how the Search Retargeting targets ads based on what keywords consumers are using, Social Media Targeting acts in the same manner only its targeting ads based on interests on that particular site.
Email Marketing – With the ability to reach a large group of potential or current customers within a split second, Email Marketing can target those customers by using zip codes or various demographics. Businesses can utilize Email Marketing as a means of promoting their business itself, a certain product or service or by highlighting a call-to-action.
SEM – Search Engine Marketing, often referred to as SEM, is the process of targeting the top three locations on the major search engines (Google, Yahoo, Bing). In its essence, SEM is promoting the visibility of website via SEO (Search Engine Optimization) so that it is visible at the top of the previously stated search engines in addition to gaining traction to the website.
With 85% of local consumers searching online for business information at any given moment, utilizing the services mentioned will present an ample opportunity to find potential customers. Don’t sit and wait for customers to come to you, be assertive in growing your business!
Get Found. Find New. Stay Connected.
