Social Media today has become an absolute necessity for every business. It’s amazing how that’s transpired over the last five or so years, right? For businesses alike, social media is now a be all for staying in touch with customers, and reaching out to potential consumers. However, a problem that many, especially small and medium-sized, business owners are starting to come to face with is, what do I do? Where do I find the time to do it? What the heck is going on here?
Which is why outsourcing your business’ social media practices may be the best route to take. Why?
By outsourcing your social media, you are putting it in the hands of the experts. These are the folks whose sole job it is to run your company’s social media accounts. They have the knowledge and expertise in posting optimized updates on your various channels, posts that will reach the largest consumer base possible and provide you the best opportunity to grow your company. Whether it’s through targeted, or boosted posts or fan interaction, these experts know it all, and know best in how to navigate the winding road that is social media.
As a business owner, you have a tendency to wear many different hats on a daily basis. From managing employees, to running the operations and financials. In most cases, there is very little, if any, time to be spent running your company’s various social media accounts. This is where the phrase “I just don’t have the time to do it” usually pops up. With setting social media on the back-burner because of other daily tasks, you are essentially leaving potential customers, and potentially more money out to dry. Outsourcing your company’s social media efforts allows you, the business owner to continue with your daily tasks, without worrying about the pertinent need of updating and interacting on social media. The experts are taking care of that!
For many corporate level companies, they have the luxury of hiring a full-time marketing or social media guru to handle its social media accounts. However, the same cannot be said for small and medium-sized businesses. For these corporate companies, they are big enough to be able to spend almost $36,000 a year, plus benefits to do so. On the other end, small and medium-sized business might not have the budget to do so, or furthermore, put up the risk of that guru upping and leaving the company. With outsourcing your social media accounts to an agency, depending on who you select, you will be spending a third of what it would cost to hire someone. In addition, there’s no hassle in the benefits most employees warrant or the added risk of someone quitting. You’re getting the same type of work, for a third of the cost of a full-time employee.
Regardless of whether or not your company has the budget to hire someone full-time, social media needs to be of great importance in growing and expanding. Truly, it cannot be left ignored. For those small and medium-sized businesses that are struggling with their social media accounts, and do have a limited budget, outsourcing your efforts to an agency would be the path to take. Social media isn’t just a realm to interact with friends and family, it’s a place where businesses can grow.
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